‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ That is according to Warren Buffett, the so-called Oracle of Omaha, who has built one of the strongest reputations in the business world.

Having forged its reputation in the Northwest for more than 30 years, Kellands and its managing director Guy Kelland are acutely aware of reputation management.

Conveying that reputation to a wider audience is important, too. The firm has hired a financial services marketing agency to raise brand awareness and drive new business enquiries. It is also using social media channels more effectively, promoting technical updates, guides and human interest stories from its team.

Two graduates have been hired to bolster the next generation of advisers. They join a 26-strong team in which the emphasis is on achieving professional qualifications and developing practical and soft skills.

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